Successful sellers and sales managers will tell you that product knowledge and pitch readiness are just the beginning. Consistently successful sellers are authentic - they genuinely desire to solve their customers problem. They tell stories and present capabilities in ways that resonate with clients. Their conversations are compelling - they advance the buying/selling cycle. TalkTrax is dedicated to the art and science of improving B2B buying and selling. Authentic, resonant, compelling sales representatives and sales executives lead shorter sales campaigns that result in better transactions and stronger long-term client relationships.